Paula Bianco, founded in 2005 by designer Smadar Azriel.

I am a unique, high end jewelry design brand based in Tel Aviv, offering handmade, crafted, one of a kind, jewelry pieces.

It all started with an idea of a necklace I couldn’t find anywhere and decided to design it myself. My guiding line is to design and create jewelry that I would like to wear myself, jewelry that makes me feel beautiful, empowered, joyful and sexy.

My jewelry pieces are handmade and crafted with a variety of materials, colors, proportions and ideas that are unique, unconventional and surprising.

I’m using silver and 24 karat gold plated, pearls, various metal castings, textiles, crystals… anything that sparks inspiration and creates perfect harmonies that uplift the spirit, enhance beauty, sexiness and makes women stand out in a crowd.

My versatile jewelry pieces will complement a casual outfit, elevate an elegant look for a night out, light up an outfit for a wedding or any special occasion.

Throughout the years, the brand designs were sold at the most esteemed stores worldwide as Colette in Paris, Bergdorf Goodman in New York, Luisa via Roma in Florence, Corso Como 10 in Milan and featured in fashion magazines as VOGUE, ELLE, HARPER’S BAZAAR and more…